We set specific ACOS (Advertising Cost of Sale) and TACOS (Total Advertising Cost of Sale) goals based on
the individual profit margins of our client’s brands and their current performance numbers.

During the initial month, our primary focus will be on optimizing the performance of your PPC
campaigns. We will start by minimizing unnecessary ad spending and cleaning up the account from
underperforming search terms. Additionally, we will identify keywords that demonstrate strong
performance and prioritize them to enhance overall campaign efficiency.

Before initiating any campaigns, we conduct a thorough review of your product listings. We provide
valuable insights and recommendations to improve the listing’s SEO. We will also furnish a list of
relevant keywords to strategically incorporate into the listing content, helping to enhance its visibility
and performance. However, it’s essential to clarify that we do not directly write listing content.

You will receive a comprehensive PPC performance report twice a month. This report will provide you
with a clear overview of the strategies we are implementing and the corresponding results. The regular
performance updates will help you stay informed about the progress of your campaigns and the overall
effectiveness of our efforts.