Branded and non-branded campaigns were not separated.
Insufficient utilization of video ads to improve conversion rates
Neglected negative targeting of irrelevant search terms.
Targeting a broad audience in sponsored product campaigns.
SOLUTION
Segregated branded and non-branded campaigns.
Implemented aggressive negative targeting to exclude nonperforming keywords
Utilized exact video campaigns on well-performing keywords in sponsored products.
Refined category targeting in Sponsored Products and Sponsored Display campaigns.
RESULTS
Achieved a notable 30% increase in revenue within 30 days.
Successfully reduced ad spend by 15%.
By organizing their campaigns, focusing on relevant keywords, and utilizing video ads effectively, Gorilla significantly improved their revenue and reduced ad spend, optimizing their advertising efforts and achieving successful outcomes in a short period.
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